We’ve teamed up with our long-term charity partner, Rethink Mental Illness to encourage everyone to spread a little kindness this Christmas.

Take all the fun, family and friends out of the equation and Christmas can be a difficult time for some. To spread a little hope and goodwill we looked to a classic movie about redemption and one man’s struggle with a life that hasn’t gone to plan.

With the kind permission of Paramount, we’re painting the entire script of It’s A Wonderful Life on our station platforms. Stretching all the way from London Euston to Glasgow Central. Follow its journey at #itsawonderfulline


We’re painting the script of It’s A Wonderful Life on our station platforms to raise awareness of the importance of looking after each other’s mental health.

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Rethink Mental Illness are doing

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Moments of kindness

We’ve collected some pretty incredible stories, from some of our totally incredible people.

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Rethink Mental Illness and Virgin Trains

We’ve been working with Rethink Mental Illness for two years, raising funds to help them support those severely affected by mental illness. Our partnership also helps our customers, employees, their friends and families to understand and look after their mental health. Just for us, Rethink have created a handy guide to being kind to yourself and to others this Christmas.

If you need to talk to someone, call the Samaritans for free at any time on 116 123

Follow its journey at #itsawonderfulline and check out the behind-the-scenes action for more good stuff.

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